17 June 2009

Bringing the Mitre back

Ok this isn't a logo change or anything that is brand new. But for Mitre 10's 35 year anniversary in New Zealand they are using an old logo which incorporates the Mitre in Mitre 10. Also adding to the retro 70's kitsch feel they also have an illustration of a game show type host. I like the quirkyness of the campaign and have usually enjoyed the tv ads Mitre 10 has produced. I don't think too much can be said about the typography neither are that strong in that department. But the blue yellow and orange are a strong established brand in New Zealand and to people of my generation so seeing it in such a different way is a nice surprise.

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